In March two projects were launched at once, coming out of the new business accelerator CIG Digital: food delivery aggregator Eda.ua and an online search service for a doctor and an appointment Doc.ua.
The founders of Eda.ua and Doc.ua are twin brothers Evgeniy and Sergey Kazantsev. The amount of the investment has not been revealed, however it is known that the authorised capital of each of the startups is 1.5 million UAH, and CIG Digital are majority shareholders in both projects. The startups became the first residents of the incubator founded at the end of last year.
According to its founders, Doc.ua has no analogous business model in the country. “The project Doc.ua is unique in Ukraine. Our goal is to help every patient at any time of the day find the right doctor and promptly obtain an appointment. We try to simplify as far as possible the process of choosing a doctor, offering a search by different criteria: the neighbourhood of residence, the doctor’s or clinic’s rating, as well as user reviews,” the company spokesperson told AIN.UA. The client can also make use of a search by doctor specialty, symptoms or diagnosis. For, instance, if you feel dizzy, you can enter “dizziness” in the search bar, and the system will provide the doctors and clinics that will help you deal with your illness.
The project СЕО Sergey Kazentsev says that for the users all Doc.ua services are free of charge, and instead, a commission is deducted from the medical institution that receives them. Contracts have been signed with all the clinics on the service.
The restaurant delivery aggregator Eda.ua is based on models already operating in Western countries such as Just eat and GrubHub. In addition to delivery, the Eda.ua service offers takeout services. The company claims that no aggregator on the CIS territories had thought of bringing together all restaurants with the function of food takeout in one system, although such a system already exists in Europe and the US and is doing quite well.
Today, The project team is developing a personal account for partners where restaurants will be able to access analytics of all taken orders, reviews and promotional offers. “We should not overload the restaurants with details. Our job is to bring in clients without any unnecessary fuss”, – explained the service CEO Evgeniy Kazntsev.
There is a food delivery aggregator already operating in Ukraine, however the eda.ua team believes that this market niche has potential for new players as the market is dynamically growing. “In 2013 the market volume grew by 25% in comparison with 2012. According to our data, the monthly online food delivery market volume in Kyiv constitutes 16-25 million UAH depending on the season. Today in Ukraine, 160,000 food orders are made every month; in Kyiv the figure is 100-110 thousand a month. This is not counting food orders made over the phone,” says a service spokesperson. The most popular meals being ordered based on search entries are pizzas (up to 50 %), sushi (up to 40 %), as well as shashlyk (local skewered meat) and Chinese food. “Sushi leads the food order list in Kyiv,” says a company spokesperson.
Eda.ua and Doc.ua are two different companies, however since both received investment from CIG Digital and their respective directors general are brothers, the teams of both projects work together. Work on both services has been carried out since September 2013 and the projects were launched in March. The founders have ambitious plans for the future: by the end of 2014, cover all of Ukraine’s major cities and create a large client base. By summer, the brothers plan to launch mobile apps for both projects.
At the moment, the main goals of Eda.ua are create a practical online payment interface and “turnkey” online orders (get around the need for a call centre). Whereas Doc.ua is focused on expanding its partner base: by the end of the year it plans to include around 80% of doctors and practices in Kyiv (around 2500 doctors and 500 clinics) and enter all major regional centres of Ukraine.
Source: AIN.UA